Schema Generator
Generate valid JSON-LD structured data for rich results. 11 schema types including Article, Product, FAQ, Local Business, Event, How-To, Recipe, Breadcrumb, WebPage, Organization & Video — with live SERP preview showing exactly how your rich snippets will appear in Google.
Your Page Title Will Appear Here
Your meta description will appear here. Add structured data to see rich result enhancements below.
Similar Topic - Related Website Article Title ...
A brief description from a related website that appears below your result in search results...
Another Related Article - Third Result Title
Another description from a different website competing for the same query...
Your Page Title Will Appear Here
Your meta description will appear here. Add structured data to see rich result enhancements.
Related Article Title Here ...
Description from another website appearing in mobile search results...
Third Search Result Title
Another competing page description in mobile Google results...
The Complete Guide to Schema Markup
Schema markup is the language search engines use to understand the meaning behind your content. While your HTML tells browsers how to display a page, structured data tells Google what the page is actually about — whether it is a product with a price, a recipe with cooking time, or an event with a date and venue.
Our Schema Generator creates valid JSON-LD structured data for 11 of the most impactful schema types. With a live SERP preview showing exactly how your rich snippets will appear in Google, you can optimize your structured data before deploying it — no guesswork required.
How to Use the Schema Generator
Choose Your Schema Type
Select from 8 schema types using the chips or dropdown. The form fields update dynamically to show only the fields relevant to your chosen type.
Fill in Your Content
Enter your page details — title, description, URLs, images, and type-specific fields. The JSON-LD code generates in real-time as you type.
Preview Rich Results
Switch to the SERP Preview tab to see how your rich snippet will look in Google on both desktop and mobile devices.
Copy or Download
Copy the JSON-LD code and paste it inside a <script type="application/ld+json"> tag in your page's <head> section.
Key Features
Real-Time Generation
Every keystroke instantly updates the JSON-LD output. No submit buttons — see your structured data the moment you type.
Rich Result SERP Preview
See exactly how your page will appear in Google with rich snippets — star ratings, FAQ dropdowns, recipe cards, and more.
11 Schema Types
Article, Product, FAQ, Local Business, Event, How-To, Recipe, Breadcrumb, WebPage, Organization & Video — covering all major rich result types.
Schema Score
A live scoring system evaluates your markup completeness and shows exactly which fields need attention.
Desktop & Mobile Preview
Switch between MacBook browser frame and iPhone mockup to preview your rich results on both devices.
100% Private
All processing happens in your browser. No data is sent to any server — your content stays completely private.
Schema Type Reference
Each schema type generates specific rich result enhancements in Google:
| Schema Type | Rich Result | Key Fields | Best For |
|---|---|---|---|
| Article | Thumbnail + date + author | headline, author, datePublished, image | Blog posts, news articles |
| Product | Stars + price + availability | name, price, rating, availability | E-commerce product pages |
| FAQ | Expandable Q&A accordion | question, acceptedAnswer | FAQ & help center pages |
| LocalBusiness | Map + address + hours | name, address, phone, openingHours | Physical stores & offices |
| Event | Date block + venue + price | name, startDate, location, offers | Concerts, meetups, webinars |
| HowTo | Numbered steps list | name, step, totalTime | Tutorials & guides |
| Recipe | Image + time + calories | name, cookTime, ingredients, image | Cooking & recipe pages |
| BreadcrumbList | Navigation trail in URL area | name, item (URL) | All pages (navigation) |
| WebPage | Standard result (no extra) | name, description, url, author | Any standard web page |
| Organization | Knowledge panel info | name, logo, url, sameAs | Company & brand pages |
| VideoObject | Video thumbnail + duration | name, thumbnailUrl, duration, uploadDate | Video & tutorial pages |
Why Structured Data Matters
Structured data drives measurable improvements in search visibility:
- Higher Click-Through Rates: Rich results stand out visually in search results. Pages with rich snippets can see up to 30% more clicks than standard listings.
- Better Search Understanding: Schema markup helps Google understand your content's context, leading to more relevant search appearances and potentially higher rankings.
- Voice Search Ready: Google Assistant and other voice assistants use structured data to provide direct answers. FAQ and How-To schemas are particularly valuable for voice search.
- E-commerce Advantage: Product schema with ratings, price, and availability gives shoppers the information they need before clicking — attracting more qualified traffic.
- Local SEO Boost: LocalBusiness schema helps Google understand your business details, improving visibility in local search results and Google Maps.
Match Schema to Content
Only add schema types that accurately describe your page content. Using Product schema on a blog post will cause validation errors and may result in a manual action from Google.
Use High-Quality Images
For Article, Product, Recipe, and Event schemas, provide images that are at least 1200px wide. Google prioritizes results with high-resolution images in rich results.
Test Before Deploying
Always validate your JSON-LD using Google's Rich Results Test (search.google.com/test/rich-results) before deploying to production.
Keep Data Current
Ensure your structured data stays accurate. Outdated prices, past event dates, or incorrect business hours can hurt your search presence and user trust.